• CATEGORY : consultation, design, social-responsibility,
• SKILLS : Art Direction, Design Concept, Strategy
• MY ROLE : Interactive Design Consultant

Provided design solutions for a microsite to promote the book, “A View from Lazy Point” by Blue Ocean Institute co-founder, Carl Safina.

- Consultation: Recommended redesign options for the current site to allow for migration of external site content into the umbrella of the site’s framework, suggested restructuring the site to create a consistent framework.

- Provided solutions for the homepage to improve navigation globally

- Made recommendations for overall functionality improvements and for better search engine optimization.

- Worked alongside a developer/strategist to ensure we considered all aspects of the design process and usability to provide a sound online strategy.

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